Custom Fitting
Custom fitted golf equipment is our speciality, offering a service for all clubs to be bespokely made to measure for each individual. Identifying the correct model, shaft material, flex, length and grip size along with lie angle amongst other measurements are taken to make sure the club will suit your swing and help improve your golf. We pride ourselves on the highest level of customer service to make sure we deliver the needs of the customer and they can leave their session totally satisfied, with clubs that will suit their swing technique and help lower their scores.
In our state of the art Custom Fitting Studio, we have the latest Launch monitor technology and over 20 years experience of custom fitting to help measure accurately both ball and club data to help guide us in the important decision making process when custom fitting new made to measure equipment. This data helps the customer to understand the custom fitting process and make an informed performance related, factual decisions to when choosing new equipment.
Our PGA Professional staff and qualified custom fitter can offer you a full bag of custom fitted golf clubs, with a full golf swing and club analysis from driver through to wedges. We begin measuring aspects such as club length, digital frequency analysis, measured loft, face angle and lie angle. The in-depth analysis allows us to identify the cause of any performance related issues and inconsistencies that you may have in your game. We carry out a static measurement to help guide us down the appropriate route when considering new equipment. This enables the fitter to choose an appropriate starting point from which to begin the dynamic fitting. This is then followed by capturing dynamic data using my Launch Monitor, which helps capture ball flight and club data to help highlight areas for improvement. 
Utilising interchangeable head and shaft technology allows us to test any of the current head models with any shaft combination to highlight the ideal performance package. The fitting is always carried out with the customer at the forefront of the decision making process – when discussing your preferences on aesthetics and feel, we are able to select head models that enhance your ball flight, accuracy and consistency.
Our custom fitting sessions vary in length depending on the Clubs being fitted, please contact us for more details. We charge a fitting fee for our custom fit sessions, however, the fee is removed if equipment is purchased from the session, this helps us to stop time wasters and is a transparent way to ensure you get the best service.
Contact us to book a fitting session:
Putter Fitting:
Premier Golf Store utilise the SAM (Science and Motion) PuttLab to conduct our putter fittings. We are Nottinghamshire’s only Authorised LAB (Lie Angle Balance) Premium Putter fitting centre. An 1 hour fitting session cost is £50 (not redeemable with purchase) but allows the intensive fact based measurement of a player and their stroke to ensure the best fit for the individual is achieved. We have an extensive premium fitting kit for LAB putters and are able to delivery a first class service for the Brand. We also offer an extensive range of other makes and models of putters too, Including Odyssey, TaylorMade, Scotty Cameron, Ping to name a few.
To book a putter fitting please contact us:
